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CFOs steer a steady path through volatility

Profit forecast is strong amid shaky economic outlook

 

Heavy focus placed on sales and marketing

 

Although finance leaders’ confidence was shaken by economic turbulence, they remained upbeat about their ability to drive profits in our latest quarterly CFO survey.

 
 

What's in the report?

  • Confidence about meeting increased demand and cost control goals plunged.
  • The numbers reflected a state of economic and political volatility.
  • Expenses are rising for IT/digital transformation and sales and marketing.
  • CFOs are carefully watching the implications of November’s election.
 
 
 
 

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