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On-demand webcast description
Most loyalty programs fail to deliver on the intended outcomes. We'll walk through the data-based insights that reveal how loyalty programs really work ... and don't work. We'll then highlight the strategies that deliver actual results and discuss the data strategies required to identify the insights to drive customer growth.
Attendees will receive verifiable insights into how consumers behave in loyalty programs and learn how companies can leverage behavioral segmentation approaches to capture more customer demand and grow sales.
Date and time
2:00 PM ET - 3:00 PM ET
Recommended CPE credits
Learning objectives
- Identify common assumptions loyalty programs make about customer behavior.
- Describe how to analyze customer behavioral patterns to identify the insights that can feed sales growth.
- Explain loyalty design to better align with customer behavior.
Grant Thornton speakers:
Partner, Business Consulting
Grant Thornton Advisors LLC
Kevin is a Partner in the Business Consulting practice. He has extensive experience analyzing customer markets and developing strategies for growth.
Pittsburgh, Pennsylvania
Industries
- Life Sciences
- Hospitality & Restaurants
- Retail & Consumer Brands
- Transportation & Distribution
Service Experience
- Advisory Services
- Growth and transformation
- Commercial and Growth
- Business Consulting
Partner, Risk Advisory Services
Grant Thornton Advisors LLC
Johnny Lee is a Partner in the Forensic Advisory practice and the National Practice Leader of the Forensic Technology practice.
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