Commercial value must catch up to commitment
Media and entertainment organizations have board-level AI commitment that leads the marketplace. Adoption support for writers, editors and production staff is the most urgent need.
say frontline workers need the most AI adoption support
have already fully integrated agentic AI into workflows
What’s in the report?
- Boards are approving major investments that aren’t getting fully adopted
- Role-specific workflows are critical to delivering measurable returns
- The accountability implications of a buy-first strategy are coming into focus
- Agentic AI is scaling faster than the controls
Get the report