Insights from our Digital Transformation Survey
of CFOs are increasing their tech investments by at least 6%
of CFOs say their tech fully aligns with their business strategy
CFOs know technology investments can enhance their organization’s customer experience, improve operations and drive profitability — but that’s not possible when tech and business strategies are operating under separate silos. Integration of tech and business strategies is essential to unlock long-term growth.
of CFOs prioritize financial operations and processes in their tech enhancement. Another key priority is data analytics and business intelligence.
In our survey of nearly 100 CFOs across industries, finance leaders indicate tech investments will support their finance team and improve data-driven decisions. When data and systems are optimized, CFOs can make proactive decisions that lead to better returns.
Three tech enablement drivers among CFOs
Streamline operations
of CFOs ranked ERP and enterprise management as their top tech investment
Align and consolidate data
of CFOs named data alignment among their top 5 tech challenges
Enable user adoption
of CFOs ranked user adoption challenges among the top three reasons for tech initiative failure
CFOs measure value through cost savings
of CFOs ranked reduced operational costs as one of their top three ROI metrics on technology investments
While common ROI metrics like cost savings, revenue and customer satisfaction offer a holistic view into the effectiveness of tech initiatives, they require long periods of time to measure their performance. Tech usage is a more reliable indicator for CFOs to gain a real-time outlook of their tech ROI.
What CFOs should do to drive reliable growth with tech
Embed AI-powered analytics into finance processes
Foster cross-functional tech integration
