Protecting a global brand with ERM Lite

 

5

Significant changes in production quality control

 

4

Communication action plans to restore brand confidence

 
 

At a glance

 

Client

Globally recognized household brand

 

Industry

Manufacturing

 

Our role

Develop ongoing risk program

 

Our solution

Enhanced brand consistency

 
 
 

Creating a deep understanding of risks

 
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Scenario

A globally recognized household goods manufacturer needed a systematic approach to its risks.

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Approach

Grant Thornton helped the company gain an understanding of its key risks, which were highlighted by inconsistencies in global production.

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Result

Our ERM Lite services recommended five significant changes in quality control that led to greater consistency in production.

 
 

Scenario

 
 

During a period of inconsistent global production, a household goods manufacturer whose product has brand loyalty that’s passed down through generations identified a need to systematically identify, prioritize and address current and emerging risks.

 

The client sought to protect the long-term health of its well-known brand. The company chose Grant Thornton’s ERM Lite service to rapidly develop a comprehensive and pragmatic risk management structure at an affordable price.

 
 
 

Approach

 
 

Grant Thornton specialists from various disciplines worked with key personnel throughout the manufacturer’s organization. We discovered a need to assess risk both at the enterprise level and throughout 12 key risk domains separated by geography and other factors.

 

Developing a unified framework and definitions for the likelihood and severity of various risks as well as scoring for inherent risk, risk triggers, velocity, risk mitigation and residual risk, Grant Thornton helped the company identify and prioritize 10 to 20 key risks for each domain.

 

With a new shared perspective, the company was able to understand and evaluate disparate risks and how to best allocate spend for maximum effectiveness.

 
“People buy the company’s product based on nostalgia and fond memories. Their top risk as determined in the assessment was protecting the brand and maintaining consistency in the product to capitalize on the positive connections their product creates. ERM Lite provided a means to protect the company’s brand value.”

Shawn Stewart

Rick Advisory Services Principal,

Grant Thornton Advisors LLC

 

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Result

 
 

To continually manage risk, the company assigned risk owners within each of the 12 domains and assesses risk at least annually to understand emerging risks and mitigation priorities. The assessments of individual domains feed into the enterprise risk assessment for the organization’s 10-K, providing a comprehensive picture of risk throughout the company.

 

Establishing the process helped management better understand risks to the brand, including product variations in different geographies that had the potential to erode brand identity.

 

In its third year with the new process, the company’s IT leaders internally developed a software solution that helped leadership fulfill its responsibilities within the risk management program more easily at a tiny fraction of the price it would have cost to buy a commercial software solution.

 
 

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Content disclaimer

This Grant Thornton Advisors LLC content provides information and comments on current issues and developments. It is not a comprehensive analysis of the subject matter covered. It is not, and should not be construed as, accounting, legal, tax, or professional advice provided by Grant Thornton Advisors LLC. All relevant facts and circumstances, including the pertinent authoritative literature, need to be considered to arrive at conclusions that comply with matters addressed in this content.

Grant Thornton Advisors LLC and its subsidiary entities are not licensed CPA firms.

For additional information on topics covered in this content, contact a Grant Thornton Advisors LLC professional.

 

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