Events & webcasts




Event type:



Event location:



Recommended CPE Credits:



Event audience:

Finance, operations and marketing professionals with companies that have or are considering creating a loyalty program


Event contact details:



Loyalty programs: The myths, the risks, and the key to ROI




Event Description 


The majority of consumer-based businesses – especially hospitality, lodging, restaurants, gaming and retail – invest heavily in strategies to attract and retain high-frequency customers. Loyalty programs are a common and popular tool, but success is elusive, costs are high, and the results are often disappointing. In this webcast, learn more about the common myths and misconceptions related to how loyalty programs actually work and the secrets to unlocking value.


Our subject matter specialists will address:

  • The common goals that drive loyalty program adoption
  • The popular and widespread misconceptions about loyalty programs that lead to underperforming strategies
  • The financial risks related to underperforming loyalty programs
  • An introduction to new approaches to loyalty analytics and insights that are leading to better strategies and are the key to unlocking the value of loyalty programs

Date and time

Wednesday, December 13, 2023 2:00 PM ET - 3:00 PM ET



Recommended CPE credits




Learning objectives

  • Identify the common goals that drive loyalty program adoption
  • Recognize the misconceptions about loyalty programs that lead to underperforming strategies
  • Determine the financial risks related to underperforming loyalty programs
  • Apply new approaches to loyalty analytics and insights to design better strategies and improve the ROI on loyalty investments 

Grant Thornton speakers:


Kevin O’Connell

Kevin is a Managing Director in the Strategy %26 Transactions advisory practice. He has extensive experience analyzing customer markets and developing strategies for growth.

Pittsburgh, Pennsylvania

  • Retail and consumer products
  • Not-for-profit and higher education
  • Transportation, logistics, warehousing and distribution
Service Experience
  • Advisory
  • Growth and transformation
  • Commercial and growth



Recommend field of study

Business Management and Organization



Program level








Delivery method

Group - Internet




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