Last month, Fanatics founder Michael Rubin launched the ALL IN Challenge, which to-date has raised more than $40M to feed those in need during COVID-19 and beyond. Food insecurity is always an important issue, but COVID-19 has brought extra attention and immediate need to the cause as it’s impacting kids, the elderly, frontline heroes and the millions of newly unemployed. The ALL IN Challenge brings together the world’s preeminent athletes, entertainers, teams, leagues and corporations to donate their most prized possessions and create once-in-a-lifetime experiences that are available for online auction or as enter-to-win giveaways. The program will run through early June with new, exciting items being added daily. Visit www.allinchallenge.com to learn more and support the cause.