Design
Colors
ACCENT TEAL
Teal teal #00838F
Teal 80 medium-teal #339CA5
Teal 60 desaturate-teal #66B5BC
Teal 40 light-teal #99CDD2
Teal 20 ultra-light-teal #CCE6E9
ACCENT GREEN
Green green #9BD732
Green 80 medium-green #AFDF5B
Green 60 desaturate-green #C3E784
Green 40 light-green #D7EFAD
Green 20 ultra-light-green #EBF7D6
ACCENT ORANGE
Orange orange #F26B23
Orange 80 medium-orange #F48950
Orange 60 desaturate-orange #F7A67B
Orange 40 light-orange #FFCBA5
Orange 20 ultra-light-orange #FFE5D2
ACCENT RED
Red red #CE2C2C
Red 80 medium-red #E53358
Red 60 desaturate-red #EB6682
Red 40 light-red #F299AB
Red 20 ultra-light-red #F8CCD5
Fonts
Fonts
Text Styles
Default/Bold Font Weight Headings
For all service line and campaigns Bold weight font headline and titles can be used
Headline 1Primary Font Bold / 70px / 78px / Sentence Case
Headline 2 Primary Font Bold / 48px / 56px / Sentence Case
Headline 3 Primary Font Bold / 36px / 42px / Sentence Case
Headline 4 Primary Font Bold / 24px / 32px / Sentence Case
Headline 5 Primary Font Bold / 20px / 28px / Sentence Case
Headline 6 Primary Font Bold / 16px / 24px / Sentence Case
Paragraph 1 Primary Font Regular / 18px / 32px / Sentence Case
Paragraph 2 (Default) Primary Font Regular / 16px / 24px / Sentence Case
Paragraph 3 Primary Font Regular / 18px / 24px / Sentence Case
Citation Primary Font Regular / 12px / 18px / Sentence Case
Footnote Primary Font Regular / 12px / 20px / Sentence Case
Black Font Weight Headings
For exceptional/unique campaigns ex. Status go, Annual report, Careers etc. Black eight font can be used
Headline 1Primary Font Black / 70px / 78px / Sentence Case
Headline 2 Primary Font Black / 48px / 56px / Sentence Case
Headline 3Primary Font Black / 36px / 42px / Sentence Case
Lists
UNORDERED LIST
- This is a list item in an unordered list
- An unordered list is a list in which the sequence of items is not important. Sometimes, an unordered list is a bulleted list. And this is a long list item in an unordered list that can wrap onto a new line.
- Lists can be nested inside of each other
- This is a nested list item
- This is another nested list item in an unordered list
- This is the last list item
ORDERED LIST
- This is a list item in an ordered list
- An ordered list is a list in which the sequence of items is important. An ordered list does not necessarily contain sequence characters.
- Lists can be nested inside of each other
- This is a nested list item
- This is another nested list item in an ordered list
- This is the last list item
Table
| Lorem Ipsum | Label | Short Label | Medium Label |
| Lorem Ipsum | Label | Short Label | Medium Label |
| Lorem Ipsum | Label | Short Label | Medium Label |
| Lorem Ipsum | Label | Short Label | Medium Label |
| Lorem Ipsum | Label | Short Label | Medium Label |
Iconography
Form Fields
Alerts
LINKS & BUTTONS
LINKS
Back to Previous Page
Download PDF
Download Word Doc
Download Excel Doc
Download Powerpoint Doc