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Tim Glowa




Executive summary

Tim is our employee listening and human capital leader. He provides prescriptive insights to help organizations make better business decisions about their most critical asset – their people. A marketing-leader-turned-HR consultant, he has deep experience with a range of analytical employee listening tools that can help organizations better understand, engage with, reward, attract and retain their employees. He passionately believes that organizations should think of employees in the same way many think of their customers and use the best analytical tools available to understand employee attitudes, needs and preferences and then design cost effective solutions to address those needs across all stages of the employee life cycle.

With nearly a quarter century of consulting experience turning research results into actionable insights that drive business performance, Tim has successfully conducted an exhaustive number of studies for organizations in the United States, Canada, China, Singapore, Hong Kong, Australia, and the U.K., comprising a lengthy roster of Fortune 500 clients.

Prior to joining Grant Thornton as a Principal, he was most recently at a Big Four organization, and previous to that he was a founding partner in a human capital analytics firm that he eventually sold to a different Big Four firm. He has experience and a proven track record of leading the planning, development and execution of high-performance business solutions that solve human capital problems.



Professional qualifications and memberships

  • A recognized thought leader for preference measurement and total rewards strategy development, Tim has published several articles on Conjoint and Total Rewards and its applications and has presented on this topic at numerous conferences in North America, Asia and Europe, and routinely presents to C-Suite executives around the globe.
  • He is frequently interviewed as a subject matter expert in many business periodicals including Harvard Business Review, BBC, CFO, Business Insurance, The Globe and Mail, Workforce Management, Managed Healthcare Executive and Knowledge@Wharton, and others.
  • An American Marketing Association Crystal award winning primary market research and predictive modeling consultant, with deep experience in understanding consumer behavior.
  • Specialties include: customer and employee research, quantitative market research, qualitative market research, human capital analytics, marketing science, conjoint, database mining, customer segmentation, concept testing, big data, marketing analytics, and total rewards optimization.

Presentations and publications

  • Tim is the author of the book, “Measuring Customer Satisfaction: Exploring Customer Satisfaction’s Relationship with Purchase Behavior,” and co-author of “Total Rewards Optimization.”


  • Master of Business Administration and Bachelor of Arts in Economics

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