In the competition for a dominant workforce generation — millennials — not-for-profit organizations and higher education institutions are uniquely poised to be victors. With Harvard Business Review citing 21% of millennials switching jobs in the last year (three times higher than nonmillennials),(1) and many drawn to careers and organizations that make a positive impact in the world, your institution has a natural head start.
To win the hearts and minds of millennials, and gain an advantage over competing organizations, it is critical to pay attention to this generation’s defining characteristics, e.g., valuing contributions to community well-being, less hesitation to leave jobs (and willingness to stay when provided data showing their work’s effect on such outcomes as graduation rates), and how important their student debt and loan programs are in job choices.
If millennials are engaged properly, your institution can not only attract them to work for you, but also capitalize on the skills and passions that make millennials well-qualified to help your institution succeed.
Read the full article
for insights about six millennial characteristics and how to show this generation of employees and leaders that your institution is the right one for them to join and support.
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