CHICAGO — American pro golfer Rickie Fowler is the new face behind Grant Thornton’s new TV campaign.
Fowler, the eighth-ranked golfer in the world and a Grant Thornton sports ambassador, will star in a 30-second spot for the firm, which will air during the Dell Technologies Match Play Tournament on March 24, 2018.
In the spot, Fowler is seen lining up a shot. His caddie offers an unusual suggestion when Fowler asks which club he should use. Copy reads: “Need solutions that make sense? Discover Grant Thornton.”
“What we hear from our clients is they’re tired of buzzwords and solutions not tailored to them. At Grant Thornton, we cut out the unnecessary jargon. We pride ourselves on being both practical and personal,” said John Harmeling, CMO, Grant Thornton. “Like Rickie, our firm is focused on getting the job done, and having a little fun along the way. This spot showcases Grant Thornton as the refreshing and pragmatic counterpoint to what people expect from professional services – and that’s what Status Go is all about.”
Created by gyro Chicago/Denver, the spot is the first of a new “Obvious Change” campaign which falls under the umbrella of Grant Thornton’s “Status Go” brand platform. “Status Go” is about challenging the status quo in a forward-thinking and difference-making way.
“This ad is not expected and that’s what we wanted to communicate for Grant Thornton – especially when they feature someone like Fowler who, like Grant Thornton, is known for his innovative, unconventional and exceedingly personable ways,” said Doug Kamp, Executive Creative Director of gyro Chicago/Denver.
In addition to its sponsorship with Fowler, the campaign ladders up to Grant Thornton’s sponsorships with the PGA TOUR® and THE PLAYERS Championship®.
To learn more about Grant Thornton’s “Status Go,” visit www.grantthornton.com/statusgo
About Grant Thornton LLP
Founded in Chicago in 1924, Grant Thornton LLP (Grant Thornton) is the U.S. member firm of Grant Thornton International Ltd, one of the world’s leading organizations of independent audit, tax and advisory firms. Grant Thornton, which has revenues in excess of $1.7 billion and operates 59 offices, works with a broad range of dynamic publicly and privately held companies, government agencies, financial institutions, and civic and religious organizations.
“Grant Thornton” refers to Grant Thornton LLP, the U.S. member firm of Grant Thornton International Ltd (GTIL). GTIL and the member firms are not a worldwide partnership. Services are delivered by the member firms. GTIL and its member firms are not agents of, and do not obligate, one another and are not liable for one another’s acts or omissions. Please see grantthornton.com for further details.
As the world’s first full-service global creative B2B powerhouse, our mission is to create ideas that are humanly relevant. gyro is Advertising Age’s 2016 B2B Agency of the Year and the BMA’s 2016, 2015 and 2014 Global B2B Agency of the Year. Our 700 creative minds in 16 offices work with top companies, including Aflac, Danone, eBay, Google, HP, John Deere, Teva, USG and Vodafone. gyro is a part of the Dentsu Aegis Network, which is the 2018 and 2017 MediaPost Holding Company of the Year. www.gyro.com
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