3 ways to make consumer trust soar

Consumer-centric privacy practices make for strong bonds  ̶  and a stronger bottom line

men and women climbing mountain Customer-centric privacy practices are imperative for organizations in today’s increasingly regulated digital world. Organizations can look to empower consumers to manage their preferences within an organization, which leads to consumer happiness and trust, and a strong relationship with the organization. Organizational leadership, chief privacy officers, chief marketing officers and strategists can take steps to enhance their offerings in a privacy-first way.

You can jumpstart the consumer-centric privacy journey in three moves:

  1. Embed privacy within strategic planning, establishing global privacy principles, embedding privacy into your organization’s culture and transformational initiatives, and evaluating end-user expectations.
  2. Transform compliance into a competitive advantage by reviewing processes where you directly engage with consumers, gaining insights from areas where consent or preferences are collected, and centralizing management of that information.
  3. Build privacy into product features to preempt regulatory concerns and exceed customer expectations. Integrate and operationalize privacy controls, and drive engagement through creation of a self-managed privacy preference center.

A privacy-enabled consumer-centric maturity model and a complementary consumer-centric privacy framework let your organization evolve from a check-the-box, project-based compliance approach to a consumer-driven model where privacy is part of the brand strategy to increase consumer trust and profitability.

Find out how to make it happen


Derek Han Derek Han
Cyber Risk Leader, Grant Thornton
T +1 312 602 8940

Chris Smith Chris Smith
Strategy and Transformation
T +1 425 214 9820