Exploring banking’s digital marketing and conversion future


The shift toward online banking and digital transformation in financial services was already a powerful trend before 2020. Then COVID hit. The last year has proven to be an innovation incubator, leaving many community banks scrambling to keep up.

With interest rates still near record lows, banks need to increase loan volumes and retain existing customers to compete. With customers increasingly conducting banking services online, that means applying data analytics, machine learning and other tools to streamline the customer experience and boost conversions.

In this episode, Carlo Cardilli, CEO of Alpharank — which provides best-in-class customer journey mapping and attribution solutions for banks and credit unions — explores how community banks can leverage today’s digital tools into the right solutions to compete in this evolving environment.

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