Communications and media companies drive global social and economic change. They contribute to worldwide interactivity and information sharing in multiple ways. But with constantly increasing competition and rapidly changing customer expectations, your company must continuously take technology forward by addressing such issues as:
- High-capacity networks — Providing networking capabilities to satisfy demands for improved Internet browsing, media streaming, text messaging and video gaming, as well as high-quality telecommunications networks with minimal dead zones and international roaming functionality. Customers expect a complete menu of high-speed mobile and wireless services accessible anywhere, anytime.
- Integrated/interactive capabilities — Implementing technologies and complex networking structures to deliver comprehensive, simultaneous digital services ranging from photo-sharing and interactive gaming to real-time webcam transmission.
- Digital revenue models — Developing dynamic, competitive and customer-acceptable revenue models, with differentiating price approaches and customer-loyalty programs that leverage revenue-producing services and incentivize customers with no-cost, value-adding functionality. Bundled service offerings and co-marketing arrangements should be considered, perception of a “commodity pipe” avoided, and threats like digital piracy minimized.
- Changing content demands — Maximizing customer opportunities for interactivity, format integration and user-generated content and sharing.
- TV delivery — Optimizing delivery of TV programming, whether by cable — complete with interactive TV and Internet capability — satellite or broadband phone networks that provide IPTV. Competition from Internet-based sources has to be overcome, and protection is necessary to keep advertising revenues from being impacted by increased use of digital recording devices.
Your company can achieve competitive advantage through access to our dedicated professionals' practical skills and real-world knowledge. We provide comprehensive business and financial solutions to support your strategic success beyond today.