During recent years, consumers and businesses alike have been in survival mode. Many industries, including banking, have cut costs to weather the recession. However, austerity alone will not lead to long-term growth. Even in the midst of current industry challenges, banks can take steps to grow in the year ahead. With the squeeze in interest margins, decrease in lending opportunities and increase in capital-level requirements, bankers need to focus more clearly on where to deploy capital for the greatest return.