Maximizing growth with cloud computing
The emerging area of cloud computing offers ubiquitous access to applications for interacting with all parts of a firm’s value chain. A less obvious advantage is that cloud computing allows the organization to gain insights from other groups within the communities formed by the users of the service. This article--originally published in the journal Strategy & Leadership and authored by Dave Rader, a director in Grant Thornton's Advisory Services practice--outlines the benefits and opportunities presented by cloud computing. It then explores how companies can build cloud computing into the competitive strategy of the business:
- Excelling in common business activities
- Exploiting unique capabilities
- Incorporating new capabilities
- Innovating
