As it stands, the ‘Detroit 3’ have cash to operate (in the near-term); they appear to be making steps to get through 2009 and will attempt everything in their playbook before resorting to bankruptcy. While the industry waits for the economy to rebound, oil price fluctuations continue to make headlines and dramatic changes in consumer buying patterns have many automakers looking to rebalance their car/truck production capacity and product portfolios toward smaller more fuel-efficient vehicles.
But, how fast can they implement these changes?
U.S. automakers are losing market share to their foreign competitors as vehicle sales decline. With consumer confidence continuing to drop, inflation levels rising and stimulus checks providing little improvement, auto retailers are expected to respond aggressively in the second half of 2008 by increasing incentives and extending sales promotions.
The Automotive Industry Review provides highlights for the 2nd Quarter of 2008.
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