Retail beyond clicks and bricks
What it takes to be successful in retail changes frequently. . Innovative technologies, robust platforms and new sales channels present novel opportunities for brand engagement and interaction with customers. Yet, inevitably, these also bring new operational, security, and tax risks and challenges that companies must be prepared to manage. Grant Thornton’s new white paper, Multichannel retail: More than clicks and bricks, offers guidance on what retailers need to know about online sales, social media, mobile applications, Internet coupons, outsourcing and, most importantly, ever-shifting consumer preferences.
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